< All events

Marketing and Communications Zoom call - Personal Branding

04 November, 2021 16:30 GMT (London) / 12:30 EST (New York)

Maxine Brock

International Marketing Director


Start: 04 11 2021
End: 04 11 2021

Event category:
Open Call


+ Google Calendar + ICal export

Thursday 4 November 2021, 4:30 PM London time GMT / 12:30 EST

Personal Branding: 

Empowering your Partners and Colleagues to be “Brand Ambassadors” for your Firm 

Nurturing personal brands and creating ‘brand ambassadors’ can be challenging, yet very rewarding.   It can help with your marketing, business development and recruiting because it shows your firm cares about developing the people that work for you. It is also advantageous to ‘tell your corporate brand story’ to key audiences and it fosters more trust and engagement with the outside world. 

During our next Marketing Zoom call on Thursday, 4 November 2021, we will discuss the role of personal branding in engaging and influencing key audiences, and how it can positively affect our marketing, business development, and recruiting and retention initiatives, particularly in a virtual/digital world.  

We will be joined by personal branding expert Helen Burness of Saltmarsh Marketing. Helen will join our group for an ‘open and informal conversation’ around the importance and impact of personal branding. 

Our discussion will span a range of related topics, including:  

    • What is Personal Branding?  
    • How do personal and corporate brands support each other and work together? 
    • How can Firms harness both to address the recruiting challenge and help with attracting and retaining staff? 
    • How much should professionals align and connect their personal brands to the Firm?  
    • What programs, policies and/or guidelines should be considered?
    • What are the advantages of cultivating Brand Ambassadors at your Firm? 

This is an excellent opportunity to share your personal and corporate branding experiences with the Group, ask questions, share ideas, and learn strategies that could help your Firm.  

For additional information, please visit the Dale Carnegie website and we encourage you to explore one of Dale Carnegie’s most famous books, “How to Win Friends and Influence People” which has sold millions of copies worldwide!

Dates for future calls:

Thursday 18 November

About our Marketing & Communications calls

We hold regular Zoom Calls to enable Marketing, Communications and Business Development professionals across our network and association to come together, share ideas and get to know each other.  

These informal conversations are open to everyone. If you are responsible for Marketing, Communications or Business Development in your firm – then please come along and join us! 

See you there on 4 November!

If you do not have login details to the Member Area of the MGI Worldwide website, please contact