Marketing and Communications Zoom call
02 December, 2021 16:30 GMT (London) / 12:30 EST (New York)
International Marketing Directormaxine.firstname.lastname@example.org
Thursday 2 December 2021, 4:30 PM London time GMT / 12:30 EST
The Power of Video to Engage your Target Audiences
Nowadays, video is critical for engaging clients, prospects and talent via your website and social media.
More than ever, you need to make your firm stand out in a cluttered digital environment and against all the other firms competing for attention.
According to Animoto, video is the number one type of content people want to see on social media - and when a website offers video, users spend 88% longer on the site than on websites without video.
During our next Marketing Zoom call on 2 December, we will be joined by Robert Weiss, president of video production company, MultiVision Digital. Robert has many years of experience working with law and accounting firms delivering engaging video content that motivates people to connect with their firm.
We will also hear from María Saravia, Head of Marketing and Communications at Mackrell firm, Zang, Bergel & Viñes Abogados based in Buenos Aires, Argentina. María will be sharing her Firms’ video marketing successes and achievements among the Group.
- How are you using video in your marketing mix, both on your website and on social?
- What content works and engages? What’s the optimum length of video?
- How can you make video work harder for you and your firm?
- What are the best channels and platforms to share your firm’s videos, i.e. your website with a link to a YouTube channel, Vimeo, etc.?
This is an excellent opportunity to share your video marketing experiences, ask questions, share ideas, and learn strategies among the Group.
About our Marketing & Communications calls
We hold regular Zoom Calls to enable Marketing, Communications and Business Development professionals across our network and association to come together, share ideas and get to know each other.
These informal conversations are open to everyone. If you are responsible for Marketing, Communications or Business Development in your firm – then please come along and join us!
See you 2 December!
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