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Marketing and Communications Zoom call

09 September, 2021 16:30 BST (London) / 11:30 EDT (New York)


Maxine Brock

International Marketing Director

maxine.brock@mgiworld.com

Details

Start: 09 09 2021
End: 09 09 2021

Event category:
Open Call

Venue:
Virtual

+ Google Calendar + ICal export

Thursday 9 September 2021, 4:30 PM London time BST / 11:30 EDT

CLICK on 'Register' button to join the call


Topic: Diversity, Equity, and Inclusion (DEI):

What does DEI mean to your Firm? Is it an important issue to your Firm?

To quote a recent article, “Accounting Profession Continues to Zero in on DEI Issues” published by The Journal of Accountancy, the ‘Leaders of the accounting profession have demonstrated a heightened commitment to diversity, equity, and inclusion (DEI) as this issue has grown exponentially in prominence over the past year.’

Research also suggests that a 1% increase in diversity can lead to as much as a 9% increase in performance because it allows companies to ‘think outside the box’ by bringing previously excluded groups 'inside the box’.

During our 9 September Member Marketing Zoom Call, we will be joined by Dr. Catherine McGregor, MCMI, ChMC, author, management consultant, and expert in human centered skills in business and law. Dr. McGregor will share her insights about DEI, and alignment with your Firm’s culture, marketing, branding, and positioning, recruiting, and retention and career development. 

- What does DEI mean to your Firm?

- Is DEI an important issue to your Firm?

- If it is important, what are your plans and initiatives? If not, why?

- Have your clients or prospects discussed DEI and its importance to them?

- Have your staff or prospective recruits discussed DEI and its importance to them?

- If you thought that DEI was only for larger firms, how are smaller and mid-sized firms addressing DEI?

- Are there best practices to follow and missteps that your Firm should realise?

Firms can’t become more diverse overnight, especially if they want to avoid negative press associated with their culture so what are the steps your Firm can take now to help create positive change for the future and develop a strong culture in terms of DEI? 

We hope you can join us for a lively discussion on this important topic!

As always, we invite all members and levels of staff to join us to exchange ideas and continue our lively discussions, especially Marketing, Business Development, HR, Firm Administrators and Partners.   

Dates for future calls:

Thursday 23 September
Thursday 7 October
Thursday 4 November

About our Marketing & Communications calls

We hold regular Zoom Calls to enable Marketing, Communications and Business Development professionals across our network and association to come together, share ideas and get to know each other.  

These informal conversations are open to everyone. If you are responsible for Marketing, Communications or Business Development in your firm – then please come along and join us! 

CLICK on 'Register' button to join the call


See you there on 9 September!

If you do not have login details to the Member Area of the MGI Worldwide website, please contact emma.rowley@mgiworld.com