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Marketing and Communications

07 April, 2022 16:30 BST (London) / 11:30 EST (New York)

Maxine Brock

International Marketing Director


Start: 07 04 2022
End: 07 04 2022

Event category:
Open Call


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Thursday 7 April 2022, 4:30 PM London time GMT / 11:30 EST

Content is King (or Queen) 

What is your Firms Content Strategy? 

It can be the difference between a prospect doing business with you – or glancing round your website, not seeing anything that grabs their attention and moving on… 

Once you’ve got their attention, holding it and engaging them is also key. 

And in the ‘noisy’, cluttered digital world, achieving cut-through and engagement and then encouraging people to come back is vital. 

So how do we do this effectively as professional services firms?  How do we differentiate from other firms in our sector? How do we utilise content to generate quality leads? 

How can we use our content proactively rather than passively – and what dynamic tools are there like blogs, vlogs, podcasts, video and other streams to showcase how we benefit our clients? 

So, join us on Thursday 7th April at the usual time of 4.30 PM BST London to learn both from Henry McIntosh, Director of 2112 Marketing  – and from each other, about effective content. 

Please come to the meeting having thought about: 

  • what content have you used effectively? 
  • do you track your website journeys – if so, where are clients most engaged? 
  • what experience have you had of using blogs, posts, podcasts, and video snippets? 

We look forward to another lively and insightful session. 

About our Marketing & Communications calls

We hold regular Zoom Calls to enable Marketing, Communications and Business Development professionals across our network and association to come together, share ideas and get to know each other.  

These informal conversations are open to everyone. If you are responsible for Marketing, Communications or Business Development in your firm – then please come along and join us! 

See you 7 April!

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