MGI Asia Area Meeting, Vietnam 2016

Meeting Overview

Hanoi City-scapeA total of 20 members representing 13 firms congregated in Hanoi for the 2016 Asia Area meeting. Held at the Movenpick Hotel, Hanoi, on the 26 & 27 August, this year’s meeting saw a record number of attendees. Some of the members brought along other managers and partners from within their firms.

Thanks to Vietnam Auditing & Valuation Company Limited (AVA) for its support in hosting the dinner and the traditional Vietnamese cultural water puppet show.

AVA audit firm logo

The meeting started with welcome addresses by Asia International Committee member, Imran Assan and General Director of AVA, Nguyen Min Hai.

New Member Introduction

MGI Asia Area was pleased to welcome a new member from Indonesia. Partner, Gideon Adi, introduced Jakarta-based firm MGI Gideon Adi & Rekan. We look forward to working alongside them.

MGI Gideon Adi & Rekan logoMGI Gideon Adi & Rekan Partner Gideon Adi Siallagan

MGI Worlwide Updates

CEO, Clive Viegas Bennett, updated the Asia members on the focus of MGI Worldwide with regards to member quality and adding value to membership. Clive touched on the following areas:

  • The past year – membership numbers; quality & self-assessment; member recruitment;
  • The future – Adding value through business exchange, brand strength & knowledge exchange

International Marketing Director Maxine Brock (through Clive) talked about the marketing initiatives that are underway which include:

  • Branding
  • Websites
  • Communication
  • Knowledge exchange

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Presentation of Member Survey screen shot

Member Satisfaction

Day 2 started with the Area Coordinator, Audrey Danasamy, providing a detailed analysis on the member satisfaction survey for the MGI Asia area, where 80% of members responded to the survey.

Group Sessions

Identifying the key needs from the member survey, members broke up 2 groups.

Group 1 : How do we collaborate to improve our business referral rates.

Group 2 : How do we add to our firms reputation through membership of an international organisation.

After a short discussion, both groups presented their findings. They then reformed to brainstorm on:

1. Practice groups

2. Sales and Marketing support

A list of action items was created and prioritised. Champions to lead the initiatives were also identified. Thank you to the volunteers!

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Technology and the profession

Members watched a 10 minute video of an interview with Daniel Susskind, co-author of 'The Future of the Professions'. Following that, each member shared how they are using technology to improve their practice – from softwares, to LAN connection and also in marketing their firm.

Panel discussion: OXFAM Asia project

Thanadee Hongratana-uthai, whose firm Nathee Audit Office Co. Limited, Thailand, successfully bid for a cross border project from OXFAM Asia, shared his experience together with Thann Bunthoeun from APV (Cambodia) Co., Ltd. and Harold Castillo from Gatmaitan and Associates, CPA's whose firms were also involved in the project. The group highlighted the challenges faced and how things can be done differently in the future.

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The final part of the meeting was dedicated to the administration and financials of MGI Asia. The accounts for the year ending June 2016 and the budget for the year 2016/2017 was tabled.

The 2017 meeting will be held in Bangalore, India on the 4-5th August 2017.

Thank you to everyone who was able to join us at the 2016 meeting. A relaxed atmosphere, team work, open debate and fun evenings characterised the event.

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Group shot of delegates

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Meeting Information:

Date: 26- 27 August 2016

Venue: Movenpick Hotel Hanoi

Location: Hanoi, Vietnam

Attendees: 20 Delegates. 


Meeting Documentation:

Agenda: 2016 Area meeting agenda

Delegates:  2016 Area meeting delegate list


Meeting downloads:

New member – MGI Gideon Adi & Rekan presentation

MGI Worldwide Presentation – Clive Viegas Bennett 

Marketing Update – Maxine Brock 

Member satisfaction survey – Audrey Danasamy 

Technology and the Profession - Daniel Susskind


MGI Asia is part of MGI Worldwide a Top 20 ranked international accounting network with some 5,000 independent auditors, accountants and tax experts in over 250 locations worldwide.