6th May 2019
Speaking in an IAB feature article published in March 2019, Hana Daenhardtová commented on the interesting findings of the 2018 Kreston Reeves Going for Growth survey, which explored the practices of privately-owned UK businesses.
The survey showed that businesses were increasingly investing in technology, products and services, ahead of staff training. Despite universal challenges however, the survey also highlighted that accounting firms are benefiting from a variety of approaches to improve staff retention and streamline recruitment.
How to attract and retain talent
MGI Worldwide international accounting association member, Hana Daenhardtová, a partner at Czech Republic-based LTA Tax s.r.o., discussed her thoughts on attracting the brightest and the best talent, emphasising the importance of total transparency with regards to monetary and job description questions and the importance of having visibility. She explained, “It is important to be active in environments where graduates are active, hence firms should be present on social networks and share interesting content.”
Hana added, “This way the business should be able to build a strong brand which would then be recognised among graduates as an appealing employer.”
It was noted that graduates are attracted to benefits other than those that are strictly financial. New technologies and a strong work-life balance were also key to recruiting and retaining staff.
Further takeaways from the recruitment survey
The key to attracting strong talent may sit with a multi-targeted approach. The survey suggested that the accounting profession needs to switch from a conservative to a younger-minded image. Points were raised that working policies need to be more agile, to accommodate and support people’s personal lifestyle choices, and an attractive work-life balance, enhanced by a good working environment and interesting job content were crucial.
For more information visit LTA Tax s.r.o. member profile page or their website HERE.
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