5 Reasons why your firm can serve clients better than a Big 4, or larger accounting firm, as part of MGI Worldwide membership

15th June 2021

MGI World Right choice text over blurred firework lights

Here’s 5 reasons why an independent accounting firm backed by a leading global accountancy network and association like MGI Worldwide can compete more effectively with the Big 4 and larger accounting firms. 

Advantages of working with an independent firm that is backed by a leading network of public accounting and advisory firms over and above the Big 4 and larger accounting firms  

A bigger firm does not always mean a better firm. No matter your size, independent firms can offer a more personal and more cost-effective solution for clients looking to switch from one of the Big 4 or larger accounting firms for all their audit, tax, accounting and business consulting needs. Here’s why: 

Better Price 
Better Service 

Independent firms are very competitive offering more committed and personal service for all your audit, tax, accounting and business consulting needs.

Partner commitment 
Personal support 

For even your smallest subsidiary, the prestige of serving your business means you will always be a priority to the Partners and to the team of an independent firm.  

High quality delivery 

Independent firms part of MGI Worldwide benefit from a global quality assurance programme which means that every member firm meets the highest international standards. 

Locally engaged 
Internationally confident 

Independent firms are part of the local community and through membership of a global network such as MGI Worldwide are backed by global support and resources.  

[perhaps more than you know] 

Independent firms part of MGI Worldwide gain from specialist technical and industry expertise and capabilities of partner firms in 102 countries, across 455 locations and with some 10,000 professionals.  

The right choice of alternative to the Big 4 and larger accounting firm 

With the recent global pandemic and more enquiries than ever from subsidiaries of global entities looking to move away from the Big 4 and larger accountancy firms, clients are looking to reduce their bottom line and look for alternatives, making it the ideal time to win these new clients. 

Audrey Danasamy, MGI Worldwide Regional Director for Asia, MENA and Africa elaborates: 

“Member firms are reporting a common theme and seeing more enquiries from conglomerates looking to cut their costs thanks to the pandemic. One of the costs was the standard regulatory compliance work.  

Clients have differing needs when it comes to choosing a service provider, so try not to assume that they would prefer a Big 4 firm over a smaller firm. Firms that have the extensive backing of a global accountancy network such as MGI Worldwide are proving just as capable of securing these clients.” 

MGI Worldwide is helping members get more out of marketing when they need it most 

Members of MGI Worldwide can access a suite of tools to help market their firm and position them as "the right choice of alternative to the Big 4 and larger accounting firm" including customised presentations, video and soon to include a new proposal template. 

Members can go to the Member Area > Marketing Material section to access materials and any members seeking help and support in this regard should contact International Marketing Director Maxine Brock at

MGI Worldwide with CPAAI is a top 20 ranked global accounting network and association with over 10,000 independent auditors, accountants and tax experts in some 460 locations in almost 100 countries around the world. 

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