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CBW urges fellow MGI members to get on their bikes for charity

9th January 2013

MGI World MGI Worldwide UK & Ireland Area news item, folded newspapers image

MGI members are being invited to take part in a sponsored bicycle relay being organised by Carter Backer Winter (CBW).

The fund-raiser, which is planned to take place at the end of June in time for MGI’s European Conference inBrussels, will see teams of riders cycling in relay fromLondontoBrussels.

The event aims to raise at least £50,000 for the Huntington’s Disease Association (HDA), a charity which provides support to individuals and families affected by the disease, which currently has no cure. Huntington’s disease is a genetic, degenerative illness which has symptoms akin to having Alzheimer’s disease, multiple sclerosis and Parkinson’s disease simultaneously. Symptoms usually start to appear between the ages of 30 and 50.

Lisa Tesselaar, marketing director at CBW, who is organising the event with corporate recovery and insolvency manager Tess Whitney, explains: “We have a long history of supporting charitable ventures and every two years we take part in bigger fund-raising events, such as the Three Peaks Challenge.

“This time, we decided to support the HDA because two of our team have family members who are struggling withHuntington’s, so we understand the devastating impact it can have on sufferers and their loved ones. We initially thought about doing aLondontoParisbike ride but then changed the final destination toBrusselswhen we realised that the conference was going to be held there.

“With the theme of theUKandIrelandconference in November being collaboration, we thought it would a great idea to get other MGI member firms involved too. So far, just about every firm has expressed an interest in taking part, which is fantastic news.”

As well as needing teams to take part in the relay itself, Lisa and Tess are also looking for teams to take care of other aspects of the event, such as support, logistics, catering and fund-raising.

Lisa said: “We are looking for firms to participate across a wide range of areas, with everyone working together to help an extremely worthy cause. However, I should also add that if other firms have their own chosen charities that they wish to support through this event then that’s not a problem.”

Further details of the event, including sponsorship information, will be made available in the next newswire. In the meantime, anyone wishing to get involved, in any capacity, should contact Lisa or Tess at