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MGI World

CBW launches ‘thought leadership’ campaign

9th July 2013

MGI World MGI Worldwide UK & Ireland Area news item, folded newspapers image

CBW is running a test ‘thought leadership’ marketing campaign to generate interest in its Dynamic Accounting service.

The campaign includes a research piece, launch presentation and a social media campaign – all of which is being followed up with presentations to prospects and CBW’s referrer community. Although it is still early days, the interest generated to date has been extremely positive with coverage across a number of general, accounting and business press.

Nyall Jacobs, Head of CBW Dynamic Accounting, said: “This programme has been a big investment for us, in terms of real spend and time. However, I’m hopeful that we will see a good return on this investment over the coming year.”

CBW is already speaking to Rina Accountancy (MGI San Francisco) about the possibility of doing additional research to compare Silicon Valleywith Silicon Roundabout – watch this space!

The report can be read by visiting www.cbw.co.uk/tech-factor or e-mailing kim.mckenna@cbw.co.uk.