HB&O has hosted a specialist seminar to help legal eagles keep their eye on how marketing strategies could benefit their business.

The free event, which took place at Coombe Abbey Hotel in Coventry on 26 March, attracted around 25 business and legal professionals from across the region.

Jo Edwards, a marketing expert at JE Consulting in Sutton Coldfield, was a guest speaker at the event and discussed how social media and the economic climate have had an impact on the way firms need to engage with their clients.

Helen Coombes, associate tax director at HB&O, also presented tax tips for businesses. She said: “Legal firms are often focused on providing the best possible service for their clients and marketing techniques can sometimes take a back seat.

“It is important that legal professionals understand how marketing can help to improve their practice as it provides an opportunity to engage better with clients across all platforms.”