27th March 2014
With each year’s Budget comes the need for accountancy firms to be able to present the key information in a way that their clients will understand, writes Paul Winder.
While many firms opt to produce a summary highlighting the main points, others have chosen more innovative ways to help their clients make sense of the measures unveiled by the Chancellor.
MGI firms, in particular, have been quick to embrace the opportunities offered by the internet and social media.
Rickard Keen, for example, produced an online video in which members of its tax team, including tax partner Keith Bell, gave an insight into the details of the Budget.
The firm also ran an online chat room via its website, in which business owners and individuals were able to chat in real time to one of its tax team about how the Budget will impact on them. This was an option also taken up by Milsted Langdon and HB&O, who ensured that one of their experts was on hand to take questions from clients and prospects alike about the Budget and any other accountancy matter which arose.
In today’s fast-moving business world, more and more firms are recognising the need to look for innovative new ways to reach out to clients and potential clients. Social media, in particular, enables firms to get vital information out there much quicker than with a printed newsletter or by arranging a meeting.
Any members who are not yet offering such facilities may wish to have a look at what other members are doing in this respect – it may well be the solution you were looking for when it comes to reaching a wider audience and positioning your firm in the marketplace.