21st May 2016
The sixth of nine training days planned for MGI UK & Ireland member firms (Group 1) was held earlier this month.
The subject for the morning was marketing and the importance of having a marketing plan that ties in with a firm’s overall business plan; a plan that includes objectives, target markets, budget, niche services and competitor analysis. The last of these was particularly informative as some of those present found local competitors they were not aware of.
A whole range of marketing activities were considered:
- traditional networking and referral seeking
- the role of social media and websites
- the use of paper marketing materials
- emails and telemarketing
A comprehensive marketing overview.
The group showed an overall desire to increase their involvement in the area of marketing within their respective firms and understood that focusing on areas or activities of personal interest will usually lead to greater successes - in this case, in the marketing arena.
The afternoon was dedicated to the topic of leadership. Leadership traits were compared to management traits to highlight the difference in skill-sets, recognising that some firms have more of one skill-set than the other. The group discussed which skills would make them better leaders in the future, keeping in mind their own goals and those of their firms. It was concluded that leadership skills can be learned and that mindsets can be changed.
Hopefully with greater awareness, those attending will now be able to work more effectively to inspire those around them to achieve more!
Next Training Date:
The date for the next training day (the seventh of nine) was proposed as 23 September. If you hope to attend please confirm with Paul Winder, MGI UK & Ireland Area Coordinator.
Thank you to Paul Winder for hosting the event and to those MGI UK & Ireland members who attended:
Rebecca Hurford of Watson Buckle Limited
Adrian Simcox of Muras Baker Jones
Liza Rowles & Richard Burniston of Seymour Taylor
Jodie Stead of Rickard Luckin Limited
Greg Olner of HBO
Angela Falder MGI Midgley Snelling
MGI UK & Ireland is part of MGI Worldwide at Top 20 ranked international accounting network with some 5,000 independent auditors, accountants and tax experts in over 250 locations worldwide.