6th June 2019
Revideco AB, Sweden-based member firm within the MGI Worldwide accounting network, has published a new whitepaper outlining a structured digital marketing strategy specific to audit firms.
Optimising content for SEO
The strategy is based around creating and optimising new content that will be easily discoverable by users searching for the services that audit firms provide and is structured in a simple way that firms can implement and adapt.
Revideco AB explains how writing blog or news, posts, and optimising them effectively for the search engines creates visibility online for users searching for a particular service. Other benefits include increased brand awareness, increased staff awareness and decreased pricing angst.
A practical guide to implementing a content marketing strategy
Content marketing strategies such as this are not a new concept, but while some firms may already be following them, Revideco AB emphasise that such activities can bring significant results, and firms that are not already engaged in content strategies could benefit from this approach.
The paper offers an easy-to-follow 10-step guide to assist audit firms, covering the type of content that should be written, how often it should be produced, how to optimise it effectively for SEO and how to share it on a firm’s website, as well as on other channels to expand its reach.
Involving staff in the process
Content can be outsourced, delegated as part of a specific job role or shared by a larger content team. Revideco AB chose to include their staff in their content creation so formed a writing team and hosted a writing camp – a full day with a professional writer. By creating an editorial team, they were able to produce a high level of content, particularly during the low season, and then publish it at set intervals throughout the year.
Revideco AB hope that this whitepaper is beneficial to audit firms and provides a useful and easy-to-implement strategy to increase customer, brand and staff awareness.
Download the whitepaper HERE.
Members may view the full version of this White paper and watch the accompanying WEBINAR by logging into the Member Area at mgiworld.com.
For more information visit Revideco AB's firm profile or their website.
MGI Worldwide is a top 20 ranked global accounting network with some 5,200 independent auditors, accountants and tax experts in over 260 locations around the world.