MGI connections turn into growth opportunities
For Cathy Zhang, and her team at Cathy Accounting Firm, China, recent collaborations with fellow member firms highlight just how much can be achieved when trust, good communication, and responsiveness come together across borders.
Cathy recently took time to talk to us about some of her firm's latest collaborations with other MGI members.
Connecting in Asia
Q: How did these opportunities come about?
Cathy: We have been lucky to receive several referrals from MGI members. The first two came from within the MGI Asia region. Young Ham, at MGI Hanmi Accounting Corporation in Korea, introduced us to a Korean-invested company operating in China. His firm handles the audit for their head office, and he recommended us to support their China branch with statutory audit services.
The second referral was from Ken Yeung from Kenneth Chau & Co. in Hong Kong. He connected us with a Hong Kong-invested company that needed help improving its internal accounting capabilities in China. Ken introduced me to their General Manager, and from there, we had some great discussions which led to a formal agreement.
Q: What was your approach with these clients?
Cathy: After getting the contacts of these clients, I took quick action to discuss their detailed requests. For one, I arranged detailed phone consultations, for the other, I drove two hours to meet the team at their factory in person. These early interactions helped us understand their needs and scope the work effectively before submitting our proposals and agreeing terms. I assigned the work to team members best suited for each job and ensured regular follow-up to guarantee timely, high-quality delivery.
In addition to these Asia-based collaborations, Cathy has also been in contact with members further afield.
Collaboration with Australia
Ahmad Samadi, Director at Sydney-based member firm Accru Felsers, takes up the story.
Ahmad: We recently had a prospective client who requested a proposal covering audit and accounting services in China. I went to the MGI online member directory for help with the proposal and found the contact details for Cathy Accounting Firm, our member in China – I reached out via email to request a Teams call.The call was quickly arranged, during which we discussed the required services and requested a proposal from her. Cathy followed up within just three hours, providing both a tailored proposal and her firm’s profile.
Cathy: The quick response and seamless teamwork with our Australian counterparts demonstrates the strength of our MGI network.
The value of membership
Q: So, Cathy, how has being an MGI Worldwide member added value to your firm?
Cathy: We have gained more opportunities to provide diversified services to clients from different regions in China as well as around the world. Clients referred by MGI members have initial trust in our services, which is of great value for us to close the deals. The leads we've obtained are of exceptionally high quality. MGI is truly a great help in enhancing our firm's public image. It also helps boost our confidence as Chinese people. I look forward to more opportunities to support fellow members and achieve mutual success.
Read and download the full Success Story HERE.
Share your story
Is your MGI membership benefiting your firm? Do you have stories of collaboration and growth, or maybe about firm advancements in tech or processes – let us know. We would love to share them. Contact Emma Rowley [email protected]
MGI Worldwide is a top 20 ranked global accounting network and association with over 8,800 professionals, accountants and tax experts in some 440 locations in almost 100 countries around the world.