MGI-prefixed firms in Europe
Meet the ‘pioneers’ from the European Network Meeting
By Maxine Brock, International Marketing Manager, MGI.
MGI-prefixed member firms from the European Area met in London last week to discuss the way forward to dealing with their network status. I speak to Clive Bennett for all the insight.
The debate was extensive and sometimes passionate but these MGI branded firms reached a clear agreement for next steps in Europe:
- This is an opportunity to be pioneers in a wider MGI network, with proven high quality members and advanced brand marketing
- A new, effective and efficient quality review system will be designed for MGI branded firms
- Once the quality system is in place and tested, it should be rolled out for all new MGI members
- We will analyse and implement marketing opportunities and benefits
- Once the existing European network structure is set up, other members will be invited to join
Clive commented: “I believe that in the future we will look back at the work of this small group of members in Europe and see that they were pioneers for a new, more competitive, more cohesive MGI.”
For more information on the broader network issue see my interview with Clive Bennett on June's Hot Topic - The network debate begins.
Do you have something of interest happening in your region? Or want to share a great idea? Contact Maxine Brock, International Marketing Manager at MGI [email protected]