The SEO world is experiencing its biggest transformation in years, and accounting professionals need to understand what's changing and what's staying the same. As AI reshapes how potential clients discover services and Google doubles down on trust signals, firms that adapt will thrive while others struggle to maintain visibility.
Hosted by our North American region, this webinar cuts through the noise to give you a clear picture of the current SEO landscape and practical insights you can start implementing – and it's open to all MGI Worldwide members, wherever you're based.
Join us for an essential discussion about the evolving state of search in 2025. We'll explore the major shifts happening right now, why building trust and authority has become more critical than ever, and which foundational SEO principles still drive results. You'll leave with a clearer understanding of where to focus your efforts and how to position your accounting practice for long-term success in an increasingly competitive digital environment.
Search Marketing & Digital Strategy Consultant
Spencer Schaffer is a Search Marketing & Digital Strategy Consultant with over 10 years of experience helping CPA firms, local businesses, and professional service organizations strengthen their online presence through strategic SEO and digital marketing.
As a University of Louisville graduate with expertise in digital marketing analytics and SEO audits, Spencer has guided accounting firms through the evolving search landscape, building sustainable online visibility that connects with potential clients. His experience spans content strategy, local search optimization, and helping CPA firms adapt to algorithm changes while establishing the digital foundation necessary for long-term growth. His approach combines technical SEO knowledge with comprehensive digital strategies that build trust and authority in competitive markets.
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