26th March 2019
MGI Latin America is proud to announce, that as of this month, each of its 20 member firms have adopted the MGI prefix and MGI Worldwide branding, helping to further strengthen the global accountancy network within the regional market.
In recent years there has been a growing trend amongst MGI Latin America member firms to adopt the MGI prefix. In addition to new members, long-standing firms with a strong local position and well-established names and branding have chosen to incorporate the MGI prefix as they recognise the value of actively promoting their membership of a top-20 international accounting network.
Benefits of taking the MGI prefix
The benefits of adopting the MGI prefix can be seen at a local and regional level providing dimension, resources and experience to firms and an assurance of quality to their clients. Adopting the prefix also goes hand in hand with the work that MGI Worldwide has been doing to strengthen its global brand, creating an easily recognisable common denominator among all its members.
Some members adopted the prefix many years ago, others more recently, but as of this month all MGI Latin America firms have adopted the MGI prefix in their names and have adopted the MGI Corporate Identity manual as a guide for their corporate materials, communications and marketing assets.
A brand that builds trust
Juan Carlos Guerra, MGI Latin America’s representative on the International Committee (IC) and Partner at Ecuador-based MGI Guerra & Asociados comments:
"In the global context in which business develops, it is important to build a corporate identity that generates trust and transmits our characteristics and values to the public, both local and foreign. In Latin America, we have succeeded in having all firms adopt the MGI prefix in their trade name. Now, existing and potential clients are made aware that their service provider, in addition to offering local professional prestige, is part of a multinational, professional, conglomerate that guarantees technical standards of high quality. That's what we are at MGI Worldwide. "
This cohesion, at a marketing level, and common visual identity make MGI Worldwide firms stronger than ever in the Latin America region and clearly demonstrates the level of unity and integration that exists among all MGI Latin America firms.
For further information contact Regional Director Andrea Pallas firstname.lastname@example.org
MGI Latin America is part of MGI Worldwide, a top 20 ranked international accounting network with some 5,200 independent auditors, accountants and tax experts in over 260 locations around the world.