Is your firm facing recruiting challenges? You are not alone! Hear from members around the world as they share their strategic marketing initiatives aimed at attracting & retaining talent

29th June 2021

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As many MGI Worldwide CPAAI member firms around the world face common recruiting challenges, the Marketing Group got together last week to pool ideas and share their own strategic marketing initiatives aimed at attracting & retaining talent.

Attended by an impressive 40 members from across our global community, the call included contributions from three member firms who openly shared the different approaches they have taken to meet this increasingly common problem.

The session was an excellent example of members being willing to share knowledge and ideas to mutually benefit one another and overcome common issues.

Thank you to our speakers!

The session would not have been possible without our speakers who shared their inspiring stories:

Kyriaki Karakasili
, Marketing Communications Manager and HR Recruitment at atc Chartered Accountants, Greece, shared their HR policy and experiences from a marketing perspective on recruiting staff in Greece. The firm has a focus on training and putting a lot of effort into making it a great place to work.

Samm Avis,
Head of Marketing at Rickard Luckin, UK, spoke about what they have done to boost recruitment with their HR team. Samm was also joined by Sarah Johnson who has recently joined the HR and People Development team at the Firm.

Nicole Stopforth
, Recruitment Officer at MGI Bass Gordon, South Africa, shared the marketing initiatives they have undertaken to reach graduates they employ as part of a 3-year Training Programme and what they are doing internally for staff wellbeing.

Missed the live event? Don't worry!

If you missed the live event be sure to watch the recording - the session was deemed by many to be one of the group's BEST EVER - also, be sure to sign up for Part 2, on 8 July!

Presentations are available for upload from MGI Worldwide CPAAI website, Member's Area (HERE) > Marketing Resources.

Watch the recording of the Marketing Zoom call here:

For the password to the Marketing Zoom call recording please contact or visit the Presentations section in the Marketing Resources page, in the member area.

Does your firm face recruitment challenges?

  • Is the shortage of talent hindering your Firms’ ability to grow and invest in marketing?
  • Can marketing professionals address recruiting challenges by attracting new talent and retaining staff?
  • What strategies and techniques have been successful in your Firm?
  • What are others doing and what has/hasn't worked?
  • Can your Firm’s membership in MGI Worldwide CPAAI help with this initiative?

If so, JOIN US on 8 July for Part 2 of this valuable discussion. Click HERE for details.

The Marketing Zoom Calls are are an excellent opportunity to meet and interact with marketing professionals across our global accounting network and association community.

Contact Maxine Brock at for more information.

MGI Worldwide with CPAAI, is a top 20 ranked global accounting network and association with some 10,000 professionals, accountants and tax experts in some 460 locations in more than 100 countries around the world. 

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