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Would you like to improve your client experience strategy? Read on for some top tips on how to increase client satisfaction and retention!

25th May 2021

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In a very successful session, Darren Wake, expert in Client Experience Measurement, shares tips and ideas about the best practice in the measurement of client experience and what can be done to improve it.

'Top Tips for Measuring & Improving Customer Experience' was the topic of our latest Marketing Zoom call, held on 20 May. The theme caught the interest from all members attending the session who actively participated with questions from their own experience.

It has long been accepted that engaging with your customers to find out what they think about you, your products, your services, and how you can improve, is a good thing to do. However, some companies don’t do this, and many more do it badly by not following up with customers or making changes based on the feedback.

There are some simple ways you can evolve your customer experience programme, to make it easy to collect feedback, measure it, understand it, and most importantly do something with it to actually improve customer satisfaction. CustomerSure’s Darren Wake provides some best practice tips for how you could do this, engage colleagues, respond to customers, track improvements over time and see a difference in customer loyalty, retention, recommendation and reduced complaints and costs.

Watch the recording of the 'Top Tips for Measuring & Improving Customer Experience' presentation here:


For the password to the 'Top Tips for Measuring & Improving Customer Experience' session as well as for the presentation shared by Darren, please contact maxine.brock@mgiworld.com or visit the Presentations section in the Marketing Resources page, in the member area.


About Darren Wake

Darren has been helping leading organisations to effectively measure and improve customer experience for over 15 years, working with companies in the UK, mainland Europe and North America. CustomerSure’s customer experience measurement and improvement software has been used by hundreds of companies across the globe, as a way to not only collect customer feedback and satisfaction data, but also easily close the loop and make a real difference to actual customer satisfaction. For more information www.customersure.com.

MGI Worldwide CPAAI is a top 20 ranked global accounting network and association with over 10,000 independent auditors, accountants and tax experts in some 460 locations in almost 100 countries around the world.

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