What does 'Diversity, Equity and Inclusion' mean to your Firm? Watch a recording of our latest Marketing Group call to learn more about DEI and its broader implications

13th September 2021

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Increasingly 'Diversity, Equity and Inclusion' or DEI, for short, is on the minds of many accounting firm leaders, but there are still questions about how to actually achieve it.

To quote a recent article titled, “Accounting Profession Continues to Zero in on DEI Issues” and published by The Journal of Accountancy, the ‘Leaders of the accounting profession have demonstrated a heightened commitment to diversity, equity, and inclusion (DEI) as this issue has grown exponentially in prominence over the past year.’

Research also suggests that a 1% increase in diversity can lead to as much as a 9% increase in performance because it allows companies to ‘think outside the box’ by bringing previously excluded groups 'inside the box’.

Hearing from an expert

During our latest Marketing Zoom Call, Dr. Catherine McGregor, MCMI, ChMC, author, management consultant, and expert in human centred skills in business and law kindly joined us to share her insights about DEI, and alignment with the Firm’s culture, marketing, branding, and positioning, recruiting, and retention and career development.

Questions covered

  • What does DEI mean to your Firm?
  • Is DEI an important issue to your Firm?
  • If it is important, what are your plans and initiatives? If not, why?
  • Have your clients or prospects discussed DEI and its importance to them?
  • Have your staff or prospective recruits discussed DEI and its importance to them?
  • If you thought that DEI was only for larger firms, how are smaller and mid-sized firms addressing DEI?
  • Are there best practices to follow and missteps that your Firm should realise?

Firms can’t become more diverse overnight, especially if they want to avoid negative press associated with their culture so what are the steps your Firm can take now to help create positive change for the future and develop a strong culture in terms of DEI?

You can watch the recording here:

For the password to watch the 'Diversity, Equity, and Inclusion (DEI)' session, please contact Maxine Brock at or visit the Presentations section in the Marketing Resources page, in the Member's area.

A big thank you

We would like to give a special thanks to Dr. Catherine McGregor for giving up her time to come and share on this very current topic. To find out more about Catherine and her work, visit her LinkedIn profile here or her website at

Join our bi-weekly Marketing Zoom Calls!

As always, we invite all members and levels of staff to join us to exchange ideas and continue our lively discussions, especially Marketing, Business Development, HR, Firm Administrators and Partners.

MGI Worldwide with CPAAI, is a top 20 ranked global accounting network and association with almost 10,000 professionals, accountants and tax experts in some 460 locations in over 100 countries around the world. 

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